![]() ![]() While the app has been around since 2015, its recent aggressive marketing is seen as a response to the Trump administration versus TikTok fiasco this year, leaping at a prime time to usher the popular Chinese platform’s audiences its way. ![]() It’s so grounded in hip-hop at the moment that the app has raised investment funds from giants of the genre like Snoop Dogg, 21 Savage, and Migos. Whereas TikTok was once mainly rooted in music (remember when it came on the scene described as a karaoke app?) but has since become home to a variety of content, Triller is all-in on music, specifically hip-hop (though, as it becomes more popular, we’ll see how long that lasts). The social media platform, which is video-based and operates much like TikTok or Instagram’s Reels, was recently ranked at the top of the App Store in countries like the U.S., the U.K., Brazil, Germany, France, and Australia. ![]() Triller is one of those hoping to compete. Regardless of whether the social media platform is actually barred from download in the U.S., controversy around it is growing at the same time that new competitors are coming to the table. ![]() Any way you slice it, TikTok is in trouble. ![]()
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